Search Engine Optimization

What is Search Engine Optimization (SEO)? Simply put, it’s a strategy aimed to increase the positioning of your website on major search engines (like Google, Yahoo, MSN and more). The goal is for your website to rank highly, so more internet users see it in their search results. If they see your website, they are more apt to click on your link, and this in turn will drive up your traffic. Search Engine Optimization focuses on improving your organic search results rather than paid search results.

How does one page rank better than another? Well, that’s where it gets interesting. Search engines index pages using an automated robot, also called a “spider”. It’s called a spider because it literally crawls the page, reading the information, looking at the page tags, and also following the links that the page is pointing to. Spiders are constantly gathering data, which the search engines run through complicated calculations, or algorithms, to assign relevancy to a particular search term. With proper SEO, over time, as more and more pages of your website are indexed by the search engines, you will gain more relevancy and rise in the rankings.

SEO Steps
NetSearch Partners works with local manufacturers in Oregon and Southwest Washington, by offering a comprehensive package to position your website for search engines. We begin with a best practices audit of your website for organic results. Our proven methods involve the following steps:

• Analyze your website content
• Research key search phrases
• Assign proper page tags
• Analyze your competitors’ sites to see how they perform
• Recommendation for added value to your website in order to achieve better visitor retention

If you’re ready to take control of your online destiny, contact NetSearch Partners to learn more about our online solutions with search engine optimization or search engine marketing. Itchy fingers? Good…because a bigger world awaits you at your fingertips.