ROI on Pay-Per-Click (PPC)

It’s safe to say that choosing Pay-Per-Click advertising (PPC) as a marketing strategy will expose your website to much more traffic. However, increased traffic isn’t meaningful if you can’t measure the ROI (return-on-investment) that PPC has on your website. NetSearch Partners believes that your advertising dollars should be an investment in your business growth, one that must be measured. How, you ask? By tracking conversions. A conversion is the most important metric used in Search Engine Marketing (SEM) – it’s simply converting a visitor into an interested lead or a customer. It can be anything from asking the visitor to register for a newsletter to an actual purchase; measuring the action you want the visitor to do when they land on your website can be classified as a conversion.

How did the visitor react to your site?
To measure the return on investment of your PPC campaigns, NetSearch Partners analyzes tracking software data to determine what path the visitor took after clicking on your pay-per-click ad. We are able to analyze whether they exited immediately, or visited pages throughout your website, ultimately in hopes of becoming a conversion. Once the online visitor has self-identified, and become a conversion, we can further track the progress of this prospect through our online lead generation tracking tool.

If you are a manufacturer who distributes your product through dealers rather than selling direct, you will need to coordinate reporting between your dealers and yourselves to determine whether the conversion resulted in a sale. We provide online lead sharing, a user-friendly online reporting system to track your visitors by conversion, and ultimately learn if the lead resulted in a sale. With proper conversion tracking software, you will be able to effectively calculate your ROI.