News Releases

As a manufacturer, you may often have product announcements that you distribute to the media and various trade magazines through standard methods. However, posting news releases is online can be viable form of search engine optimization. When news agencies and other websites pick up your release, they typically include a link back to your website – remember, link building is our friend. Furthermore, using SEO techniques within news releases helps place news more effectively – and strategically in search engine portals.

As a rule of thumb, remember to use search phrases when writing a news release, and the bulk of the optimization work will be completed before distribution.