Linking Strategy

An important part of search engine optimization is your linking strategy, or the path you take to grow the number of incoming links to your website. Simply stated, search engines factor in the number of incoming links and count each one as a vote. The more incoming links a page has, the greater the chance for higher ranking. Links from pages that have a high Page Rank are much more valuable than pages with a low Page Rank. This is an important thing to remember when looking for linking partners.

Link building is a time consuming process as you try to find suitable link partners. Think of all the companies you currently do business with…suppliers, trade publications, organizations – especially your dealer or distributor network. These are companies that should be linking to your website. NetSearch Partners can advise you on your linking strategy.

• Link Research
  Have no idea which sites are linking to yours? No problem. NetSearch Partners will show you how easy it is to see your incoming links. It’s important that the anchor text of the link includes relevant keywords. This helps the search engines know the subject of the linked page. Do the links coming into your web pages use keywords? Are they from pages with a Page Rank? We’ll show you how to determine if your incoming links are any help.
  
  
• Link Baiting
  Link Baiting is an effective means of link building accepted by search engines. It is considered more a public relations move on the part of the manufacturer to place a link bait article or new release on your website, and then notifying the media, bulletin board users and bloggers of its existence to help promote it.

Once your website is optimized, Net Search Partners would love to discuss your linking strategy and offer solutions to improving both the quality and number of links to your website. Link building is a long, tedious process, however once you are on your way, the benefits are very valuable.