Digital Dialog^TM with Prospects

What is a Digital Dialog? It’s our term for communicating electronically with your customers or prospects. As the internet evolves, social media - or Web 2.0 - becomes a prominant means of public discussion and community. Millions communicate electronically through community websites, and today, the internet is the leading source for information, goods and services. Not everyone is ready to buy when they begin the search. Beginning a digital dialog allows you to stay in contact with your prospects, in hopes they will turn to you when ready to purchase.

As the manufacturer, you are the expert for your product. Your website should be informative, and establish you as such. A good portion of your website traffic will be internet users on fact-finding missions. The goal is to convince a visitor who lands on your website to provide their contact information in order to receive something of value – it could be a white paper for instance. These visitors have now become prospects, and you can begin a Digital Dialog with them. Many prospects will sign-up to receive a newsletter or other product information that can be sent via email. You can then begin a back-and-forth e-mail conversation with them (including automated follow-up e-mails). We refer to this as ‘dating’ the prospect, in hopes of a sale commitment at a later date.

Digital Dialog is not only via email, but encompasses the social medium of blogs as well. We encourage our clients to become a part of an online community whenever possible, if it makes sense for your product.

NetSearch Partners offers OLS, an online lead tracking tool, which also serves as a collection mechanism for the contact information of your prospects. With email addresses, you may begin your Digital Dialog. For a prospect, it could be in the form of a follow-up notice from a dealer to see if there is any further information they can provide to the prospect. To a customer, you can notify them via email of a new product or promotion. Whatever you choose to do, Digital Dialog is an effective tool, if used sparingly.