Analyze Traffic & Conversions

Our goal is to increase your online lead generation and sales through successful marketing initiatives. The first step is to increase your traffic, but while important, higher traffic volume is not the only measure of success.

Assuming our search engine marketing strategies are bringing more targeted visitors to your website, it’s up to compelling site design and persuasive content to ensure these visitors become conversions. Measuring the number of visitors who performed a desired action – the conversion rate - is more of a true measure of your website’s success. Higher traffic is meaningless without a decent conversion rate.

NetSearch Partners provides a comprehensive analysis of search engine performance to effectively measure your search marketing efforts. We will provide an analysis of your traffic as well as conversions, both before and after Search Engine Optimization (SEO) practices are implemented. This analysis includes the following critical measurements:

• Where your traffic is coming from
• How long does the visitor stay at your site
• How many pages did they view
• Where did they leave your site
• Are they return visitors

We’ll analyze if visitors from one particular search engine respond to conversions better than another. Our custom report functionality allows you to determine what your reporting metrics are, whether you are focused on revenue or conversions.

Analyzing your traffic and conversions provides powerful support for strategic business decisions. But it is just one aspect of the tracking and analysis NetSearch Partners provides. We also compare the cost-effectiveness of your marketing programs and track leads. Talk to NetSearch Partners today about your online marketing goals.